Our Thinking

Brain pickings on digital and beyond

May 2017

When Programmatic is Problematic

Programmatic buying uses software to buy advertising space that will get your adverts in front of the people who are most likely to click on them.

May 2017

Is Snapchat a must-use marketing tool for your brand?

Finding a virgin expanse of un-marketed upon media is in many respects a marketer’s dream.

May 2017

What you can learn about marketing from the Fyre Festival fiasco

Last weekend’s Fyre Festival is a shining example of all that is wrong in the “if you can believe it you can achieve it” approach to business.

April 2017

How social influencer campaigns allow you to precisely target your customers

You can't afford a Kardashian, Christiano's people aren't answering your calls, and The Rock is busy standing in swimming pools holding puppies all week. Is your influencer campaign dead in the water?

March 2017

Design like it’s 2017

Over the course of the last year, we’ve introduced some new design tools into our workflow here at Lima Bean, and have seen some major improvements, specifically in speed of output, rate of iterations

February 2017

How to find images for your campaign without breaking the budget or the law

You need a photo for your email campaign. The photos you have on file are all out of date. You don't have the budget for a photo shoot. What do you do?

July 2016

Three big e-commerce trends for 2016

Here are three e-commerce trends that we have picked up on and are actively pursuing with our clients

December 2015

2015 in review

2015 was not the easiest of years for SA.inc. Resource prices have plummeted (which has affected some of our clients) and the exchange rate has nose-dived (affecting many of our clients).

November 2015

How to make websites fly

One of the pillars of UX is to have a website that loads QUICKLY. So how does one go about delivering one's content as quickly as possible?

October 2015

Why founders appoint outside CEOs, and how to get the job

What type of person can be trusted to take over the reins when a company has grown beyond the management capacity of the founders?