Our Thinking

Brain pickings on digital and beyond

June 2018

Hi-Tec Vehicle Wrap Design - a Guide

Vehicle wrap design requires a different approach - read our guide.

April 2018

South Africa as a destination for offshore digital outsourcing

Digital companies are particularly well placed to take advantage of the weakening local currency, by taking on these traditional offshore digital outsourcing locations, with some clear and unique diff

March 2018

Relational DBs are the new black

This article pits the custom relational databases against off the shelf, "configurable" systems.

December 2017

5 e-commerce trends for 2018

5 trends for e-commerce in South Africa in 2018

November 2017

The case against Magento

There is no doubt that there is a lot of hype around Magento, especially with the release of Magento 2. Is it the right choice for you?

October 2017

Embracing new web design workflows

In my previous article, I discussed how changing from Photoshop to Sketch for digital design made sense for us as an agency, and how we’ve benefitted from the switch.

August 2017

A Hi-Tec Way of Working

For years, Hi-Tec has been producing functional, high performance shoes that have turned it into something of an institution in this country.

July 2017

When Digital gets Real

There are probably as many definitions for “digital agency” as there are digital agencies, but this tells you all you need to know about our dynamic and increasingly digital world.

June 2017

Will ad-blockers save us from bad advertising?

People who feel like companies are putting their own business goals above their customers’ needs and wants are less likely to be appreciative of or persuaded by advertising.

May 2017

When Programmatic is Problematic

Programmatic buying uses software to buy advertising space that will get your adverts in front of the people who are most likely to click on them.