Our Thinking

Brain pickings on digital and beyond

June 2014

Remarketing Campaigns with Adwords

Remarketing (also known as behavioural targeting) is a Google Adwords feature that allows you to get your message across and connect with your users based on their past interaction and visits.

August 2013

Mobile Sites vs Mobile Apps

In recent times, brands have been paying a lot more attention to their websites, specifically as to how they render on different smartphones and mobile devices.

July 2013

Social Media as a Marketing Channel

Over the past five years social media has risen through the ranks to a serious and highly regarded marketing channel

June 2013

Developing a content strategy

In our previous post we explained what Content Strategy is, why it’s important and how it ties in with your website design as far as specifying features such as content models, metadata and work flow.

March 2013

Embracing Social Commerce (Part 2)

Following on from the previous article, we’re going to delve a little deeper into Social Commerce and look at a couple more aspects of what is set to be online marketing’s next big thing.

March 2013

Embracing Social Commerce (Part 1)

What is social commerce and how does it affect me?

February 2013

Social Media ROI – Can it Be Measured?

There is no disputing the fact that social media, with its numerous platforms, has enabled companies and brands the ideal opportunity with which to engage with customers.

December 2012

Lima Bean & Strika Entertainment Launch DigiComic

Lima Bean recently collaborated on an innovative project to produce an interactive digital comic.

December 2012

What is content strategy?

Much has been said about content strategy over the last decade or so, but what is it exactly and why has it become so important?

October 2012

The potential of internet marketing

Whilst no stranger to most of the major international markets, internet marketing (a.k.a. online marketing, digital marketing, e-marketing or web marketing), is at long last making a name for itself.