Our Thinking

Brain pickings on digital and beyond

February 2013

Social Media ROI – Can it Be Measured?

There is no disputing the fact that social media, with its numerous platforms, has enabled companies and brands the ideal opportunity with which to engage with customers.

December 2012

Lima Bean & Strika Entertainment Launch DigiComic

Lima Bean recently collaborated on an innovative project to produce an interactive digital comic.

December 2012

What is content strategy?

Much has been said about content strategy over the last decade or so, but what is it exactly and why has it become so important?

October 2012

The potential of internet marketing

Whilst no stranger to most of the major international markets, internet marketing (a.k.a. online marketing, digital marketing, e-marketing or web marketing), is at long last making a name for itself.

July 2012

2012 in Review

The year 2012 has been a busy one for Lima Bean. While we’ve almost doubled in size (touching 30 now) we’ve barely been able to keep up with all the work.

June 2012

Why Choose Internet Marketing

With internet marketing you have plenty of options and Lima Bean can recommend the best online strategy for you, regardless of your requirements

June 2012

The Advantages of E-Commerce over Traditional Retail

E-commerce is by no means a new concept, although in South Africa it only truly began to take hold in 2005, when people started adopting ADSL.

April 2012

How Digital Marketing 'Works'

Over the past few years digital marketing (aka internet marketing) has, in some form or another, found a valuable and permanent place among the majority of South African corporates

April 2012

The State of E-Commerce in South Africa in 2011

E-commerce in South Africa is undoubtedly growing in leaps and bounds.