Remarketing (also known as behavioural targeting) is a Google Adwords feature that allows you to get your message across and connect with your users based on their past interaction and visits.
In recent times, brands have been paying a lot more attention to their websites, specifically as to how they render on different smartphones and mobile devices.
Over the past five years social media has risen through the ranks to a serious and highly regarded marketing channel
In our previous post we explained what Content Strategy is, why it’s important and how it ties in with your website design as far as specifying features such as content models, metadata and work flow.
Following on from the previous article, we’re going to delve a little deeper into Social Commerce and look at a couple more aspects of what is set to be online marketing’s next big thing.
There is no disputing the fact that social media, with its numerous platforms, has enabled companies and brands the ideal opportunity with which to engage with customers.
Lima Bean recently collaborated on an innovative project to produce an interactive digital comic.
Much has been said about content strategy over the last decade or so, but what is it exactly and why has it become so important?
Whilst no stranger to most of the major international markets, internet marketing (a.k.a. online marketing, digital marketing, e-marketing or web marketing), is at long last making a name for itself.