This is our thinking

Brain pickings on digital and beyond

There is no doubt that there is a lot of hype around Magento, especially with the release of Magento 2. Among many business people and product owners, there is the perception that it “just works” and that you can just install any plugin your heart desires and away you go.

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In my previous article, I discussed how changing from Photoshop to Sketch for digital design made sense for us as an agency, and how we’ve benefitted from the switch. For all its triumphs however, Sketch does present some workflow differences that might deter longtime users of Photoshop for web and digital design. In this article, I’d like to highlight those differences, how we dealt with them - and ultimately welcomed the change.

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For years, Hi-Tec has been producing functional, high performance shoes that have turned it into something of an institution in this country. There’s something about our country too, that seems especially suited to the brand. Something in the water, or something in the wild that makes South Africa the ideal playground for Hi-Tec.

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