Case Study

We have worked with Lima Bean on a large number of e-commerce projects precisely because they are innovative, dedicated, proactive and reliable. Everything you would want from an outsourced development company.
- Johan Strydom, head of Long 4 Life digital

The brief

Moresport and Sportsmans Warehouse is one of our longest standing clients. Since 2008, when digital and e-commerce was in its infancy, we have partnered with Moresport to build their online offering. Since the beginning, the brief has been quite simple; Grow the subscriber base, grow e-commerce revenue and bridge the divide between online and brick and mortar.

What we did

Over the years, we have built numerous versions of the various e-commerce sites for Moresport, learning valuable lessons along the way, both from a digital marketing and technology perspective. We continue to provide end to end services to the Moresport group, from thinking, architecting, designing and developing.

In Store Digital Kiosks, where users can shop online while in store were also implemented. These have proven to be tremendously successful and have been rolled out to more than 30 stores nationwide.

The result

The Moresport e-commerce sites continue to achieve significant user and revenue growth each year all the while blurring the line between digital and offline. This culminated on Black Friday 2018, where more than 2,000 concurrent connections were recorded, with the site still loading in under 250 milliseconds. A daily digital sales record across the Moresport group was achieved that day.

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