Hi-Tec approached Lima Bean to assist with their end-to-end digital strategy and implementation. A company that had a strong understanding of retail and e-commerce was required; one that could drive strategy, develop creative and take responsibility for marketing as well as development and implementation.
Lima Bean provides end-to-end digital services to Hi-Tec and sub brands such as Magnum and Duca Del Cosma. From developing strategy, designing creative assets, developing and maintaining the e-commerce website to ongoing digital marketing
Our first task was to rebuild the e-commerce website, tightly integrating it with the Hi-Tec’s internal ERP system. Once the website was tested and launched, the Lima Bean strategy and marketing team kicked into gear. Comparing the first year of launch to the previous year, the site showed the following statistics: