This is our thinking

Brain pickings on digital and beyond

Last weekend’s Fyre Festival is a shining example of all that is wrong in the “if you can believe it you can achieve it” approach to business. An attempt to create an exclusive music festival on a remote Bahamian island crashed and burned spectacularly in full view of the world’s social media feeds.

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You can’t afford a Kardashian, Christiano’s people aren’t answering your calls, and The Rock is busy standing in swimming pools holding puppies all week. Is your influencer campaign dead in the water? Not necessarily.

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Overthe course of the last year, we’ve introduced some new design tools into our workflow here at Lima Bean, and have seen some major improvements, specifically in speed of output, rate of iterations, and more comprehensive design handovers.

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