This is our thinking

Brain pickings on digital and beyond

For years, Hi-Tec has been producing functional, high performance shoes that have turned it into something of an institution in this country. There’s something about our country too, that seems especially suited to the brand. Something in the water, or something in the wild that makes South Africa the ideal playground for Hi-Tec.

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There are probably as many definitions for “digital agency” as there are digital agencies, but this tells you all you need to know about our dynamic and increasingly digital world.

More than a decade ago, Lima Bean just built websites. Then along came banner adverts and SEO. Suddenly the digital landscape erupted and soon it was e-commerce, smartphones and Facebook. Now, extensive WiFi and increased bandwidth means more social media, streaming of film and video content, and the ability to share everything with the world at the touch of a button. Lima Bean doesn’t just build websites anymore.

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People who feel like companies are putting their own business goals above their customers’ needs and wants are less likely to be appreciative of or persuaded by advertising. Internet users (many if not most of which are people) are a disparate group, but they do have a few things in common: they want websites to load quickly; they don’t want to waste their data; and they don’t want their devices to be bricked by malware. The standard practices of the internet advertising industry display a profound disinterest in what internet users want.

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