This is our thinking

Brain pickings on digital and beyond

Programmatic buying uses software to buy advertising space that will get your adverts in front of the people who are most likely to click on them. Facebook’s Post Boost and Ads are examples of programmatic buying - you can choose an audience by demographic, interests, and location.

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Finding a virgin expanse of un-marketed upon media is in many respects a marketer’s dream. Exploring new ways of engaging with audiences, experimenting with new types of content, and devising new campaigns can be thrilling. Finding out what works in some wholly new space is the closest many of us will get to walking on the moon or discovering a new species.

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Last weekend’s Fyre Festival is a shining example of all that is wrong in the “if you can believe it you can achieve it” approach to business. An attempt to create an exclusive music festival on a remote Bahamian island crashed and burned spectacularly in full view of the world’s social media feeds.

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